An ecosystem of specialised brands
Alfa Business Holding structures its growth through a portfolio of strategically segmented brands, each designed to respond to different customer profiles, distribution channels and market positioning.
Our model does not compete internally. It diversifies, specialises and optimises.
Each brand operates with its own identity, but under a common strategic direction that guarantees:
- Corporate coherence
- Resource optimisation
- Structured product development
- Consolidated industrial capacity
- Omnichannel strategy
Together they form a solid ecosystem within the sleep, furniture and specialised digital distribution sector.
Koral Descanso
- Official distribution of Alfa Descanso and Korflex brands
- Advanced storage infrastructure for mattresses and furniture
- Optimised logistics platform
- Structured stock management
- National distribution capacity
Infrastructure and technology
The company has solid storage infrastructure designed to manage large volumes of both sleep and complementary furniture products. It also incorporates:
- Technological logistics management systems
- Distribution route optimisation
- Digital inventory control
- Advanced traceability processes
This ensures operational efficiency, reduced delivery times and structural control of the B2B channel.
Strategic alliance
Koral Descanso maintains a strategic alliance with the Spanish giant in furniture import and sales Gallardo, strengthening its supply capacity, catalogue diversification and commercial penetration. This synergy extends the group's reach in the furniture sector and reinforces its position as an integral operator in the sleep and home equipment market.
Role within the ABH ecosystem
If Korflex represents industrial capacity and Alfa Descanso brand positioning, Koral Descanso represents the distribution and logistics structure that connects product and market. It is a key piece in the holding's vertical integration.
Alfa Descanso
Transversal and consolidated brand
Alfa Descanso represents one of the most consolidated brands in the ecosystem, with a broad commercial focus and strong presence in the B2B channel and specialised distribution. It combines:
- National manufacturing
- Wide catalogue
- Cost optimisation
- Competitive positioning
- B2B strategy
Korflex
At Korflex we have established ourselves as leaders in the sleep sector, thanks to our three factories: mattresses, storage beds and bases.
This infrastructure allows us to offer an impeccable service, combining speed, quality and highly competitive prices to meet our customers’ needs.
A new era is coming.
Colchones para Hotel
For those seeking quality, comfort and simplicity. Our selection of hotel mattresses gives your guests a five-star night’s sleep.
Duérmete Online
Duérmete Online is a company dedicated to the manufacture and sale of mattresses online, mattress bases and sleep accessories, with more than 30 years’ experience manufacturing high-quality sleep systems, formed by professionals with a long track record in the sector.
Mattresses and bases online, direct from the factory.
Barcelona Confort Descanso
Barcelona Confort Descanso is a company dedicated to the manufacture and sale of mattresses online, beds and sleep accessories, with more than 30 years’ experience manufacturing high-quality sleep systems, formed by professionals with a long track record in the sector.
If you have any questions, feel free to contact us.
Mattresses and bases online at factory prices with the best balance of quality, price and service.
Amuéblate Online
Discover our incredible selection of affordable furniture and find the perfect piece that complements your space and fits your budget.
At Amuéblate Online, we believe everyone deserves a beautiful, welcoming home without breaking the bank.
Transform your home without spending a fortune.
LiterasBaratas.com
At LiterasBaratas.com we offer different bunk bed models, as well as mattresses and bed accessories, adapting to all types of budgets and businesses.
Mattfy
Mattfy is a Spanish company dedicated to the manufacture and sale of mattresses online, mattress bases and sleep accessories, with more than 30 years’ experience manufacturing high-quality sleep systems, formed by professionals with a long track record in the sector.
The best value for money for mattresses and bases online, direct from the factory.
Somnia Descanso
Somnia Descanso is a company dedicated to the manufacture and sale of mattresses online, mattress bases, electric beds and sleep accessories, with more than 30 years’ experience manufacturing high-quality sleep systems, formed by professionals with a long track record in the sector.
If you have any questions, feel free to contact us.
The dream store.
Homey
With a passion for design and an unwavering commitment to quality, we are proud to be your online destination for finding the perfect furniture to turn your house into a truly charming home.
At Homey, we believe that every home tells a unique story, and furniture is the chapters that make it unforgettable.
Strategic portfolio synergy
The differential value lies not only in each brand individually, but in the structure that connects them.
ABH integrates:
- Manufacturing
- Brand
- Logistics
- Digital channel
- Technological development
This ecosystem enables:
- Cost optimisation
- Scalability
- Risk diversification
- Adaptation to different market segments